Episode 180: A Book of Her Own (re-release)
/“If you’ve got a business [book] market that is primarily male, then it’s commercial suicide to put out a book on a topic by a woman when you could put one out by a bloke.”
Some of the business books on my shelf
Scan the business section of any bookstore and you'll see reams of books written by men, far fewer by women. In this show we talk about women as writers and readers of business books. Is it imposter syndrome, fear, or lack of time that stops women from putting fingers to keyboard? Is Lean In a business book or a self-help book? And why are female authors less likely to embrace a publicity blitz when their book is published?
alison jones
My guest is Alison Jones, owner of Practical Inspiration Publishing, host of the Extraordinary Business Book Club podcast and author of This Book Means Business.
You can also read a transcript of the show, which originally aired in 2018.